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Brand auditing

Brand Audit Notion Template

We love using Notion! It’s our favorite tool for project management, CRM, brand management, and even personal things. Clients that we form brand strategies form get a bunch of Notion templates that help them navigate through the world of brand management – everything from brand audits, competitive analysis, touchpoint strategy, communications strategy, and so on. Here is a little sneak peek of what working with us looks like in terms of goodies we provide.

Notion Template: Brand Auditing

Our beloved Audit Your Brand workbook in a digital form – an editable template that will come in handy every quarter or annually. A brand audit is a detailed analysis that shows how a brand is performing compared to its initial goals and look at the wider landscape to see how that performance positions you in the market. Duplicate this template and share it with your workspace. The audit consists of 4 categories:

  • Brand core (internal branding auditing)
  • Brand in the market (positioning, competitors)
  • External branding (comms, touchpoints)
  • Brand growth (goals, tactics, planning)

Would you prefer a printed/PDF version? Download our free brand audit e-book.

To download the template, fill out the form below.



If you have a specific question, book a free introductory call and discover how we can work together.

Founder and lead strategist at studio Atlas Authentica. Her mission is to help businesses form agile and strategy-driven brands as well as mentoring young creative enterpreneurs.